©Media Online 2001. All rights reserved
The TV Advertising Market in Bosnia and Herzegovina:
late 2000 Media Plan Institute conducted a research on TV advertising market in
Bosnia-Herzegovina, intending to provide useful data for the ongoing debate over
the advertising quotas for public service broadcasters and to shed some light on
the market position of private broadcasters within dual broadcasting system of
the country. The data acquired in this research may be useful in assessing and
directing overall media policy in the country, and this can also be helpful for
identifying overall marketing and commercial strategies of individual TV
The study was commissioned by IREX ProMedia supported by the U.S. Agency for International Development (USAID).
All data on advertising revenues of TV stations and on advertising expenditures of state companies are assessments based on content analysis of advertising programs of eight TV stations monitored.
P.O. Box, CH-8031