PROJECT RADIO DRINA NETWORK
PROGRAMME EXCHANGE WITHIN THE NETWORK
I BRIEF SUMMARY
The project defines ways and forms of programme exchange within the DRINA Radio Network, both among the Networks member-stations and between the Network as a whole and other media houses.
II PARTICIPANTS IN THE EXCHANGE
For the time being, the Network gathers six independent radio stations, with possibilities to extend its membership. Three stations have a status of founders and the others are affiliates.
III PROGRAMME TO BE EXCHANGED
Activities of DRINA Radio Network include the following modes of programme exchange:
Each affiliate station contributes to a joint programme on a daily basis, according to its possibilities.
The Networks programme is broadcast on separate frequencies which differ from local frequencies of the affiliate stations.
Each affiliate station has its separate term when it directly comes on air - either by using link or bal receiver - within the joint programme. For these hours, the Network practically re-broadcasts programmes of its affiliates.
Each affiliate station gets detailed programme schema, with specially marked terms for its own contribution to the joint programme. The terms are a matter of agreement, which the affiliate stations set up on a monthly basis. Monthly timetable is enough flexible to meet variety of the affiliates needs and interests. The affiliate stations contribute to the joint programme with their best broadcasts covering wide spectrum - from news, over culture, to entertainment. Each affiliate station will be guaranteed equal treatment in regard to length and structure of contributions re-broadcast within the joint programme through the Network. Each affiliate station is obliged to fully stick to the jointly agreed timetable and structure of the common programme.
One of the specific objectives is that the Network jointly produces various broadcasts and offers them into the exchange. On the other hand, the Networks objective is also to re-broadcast special weekly contributions that do not count in the exchange programme previously elaborated.
Weekly broadcasts will be produced from the Networks central studio, according to commonly agreed scheme. They will include the following:
After being on the air from the central studio, these broadcasts are available to the affiliate stations both on tapes and from the file transfer protocol on the Networks internet server. The broadcast is offered without production signs (date, jingles, etc.), so that it can be better applied to specific broadcast purposes of the affiliate stations. Each such broadcast contains two items for the Networks marketing, and, at the same time, leaves space for the marketing of a local affiliate who re-broadcasts it.
The Network will also practice the opposite, i.e. the best weekly broadcasts of the affiliates will be re-broadcast in the joint programme out of a timing for daily programme. Each affiliate station is obliged to start sending its weekly contributions in a period of three months after joining the Network. A special emphasise is put on joint marketing strategies in order to provide more self-sustainable operating, both of the Network and an affiliate station.
The Network will have its correspondents in all major cities in the region. They will have a special contract with the Networks central editorial staff. Correspondents might be journalists of the local stations or freelancers. For the moment, the Network has its correspondents in Rudo (covering Gorazde as well), Visegrad, Zvornik, Bijeljina and Tuzla. Their task is everyday intensive professional engagement for the Network. They send either phono-items or written reports. All the materials done by this correspondents network are on a disposal both to the central studio and to all affiliate stations.
Items and reports collected on a daily basis are broadcast in particular news programmes and in the Networks central daily news. As soon as some item comes to the central studio, it is set up on a file transfer protocol on the Networks server and thus is directly available to each affiliate station and/or other media houses with whom the Network co-operates.
The Network specifically emphasises the importance to have independent correspondents in all cities, both in Republika Srpska and Federation of Bosnia-Herzegovina, as the best way to have reliable and accurate information on developments there. The Network will provide financing and equipping of its correspondents.
IV EXCHANGE WITHIN THE NETWORK
Each affiliate station can, depending on its capacities, offer all other stations within the Network its broadcasts for exchange. This means that each station is free to offer or receive broadcasts through an open bilateral or multilateral co-operation. Conditions are a matter of agreement of stations involved.
V EXTERNAL EXCHANGE
In order to meet programme needs of its affiliates on the best way, the Network also arranges an external exchange with various radio and other media houses who offer or seek for radio broadcasts.
Accordingly, the Network will for the beginning take from others the following programmes to be broadcast to its affiliates audience:
The Networks members will be permanently working on possibilities to involve new broadcasts of various profiles.
To be able to carry out exchange projects on the most successful, the Network will establish an Expert Team who will define principles and plans of an exchange. An Exchange Editor will be appointed, with a task to realise an Expert Teams decisions.
All strategic issues and a development of an exchange programme should be agreed among all the Networks affiliates.
Finances to be provided by Medienhilfe ex-Jugoslawien: 18,400 CHF
P.O. Box, CH-8031