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“ZERI I DITES”, Daily, Prishtine
Kosova remains one of the most important and most
interesting region in this part of Europe, because of the well-known
circumstances. The process of creating democratic society in Kosova is
still very difficult one, and it requires mobilization of internal political and
informative democratic resources. Stabilization of political and media scene is
continuing to be dependend on western support. This year was very important to
understand what are key problems of media scene in Kosova. It is clear that medias in Kosova are suffering
from legacy of previous period in which was not possible to create normal social
and political circumstances. But, our opinion is that in spite of many problems,
most of kosovar medias are keeping good direction in their editorial policy
which means that they are expressing thier sinceir belief in the western
political values and in creating of tolerant and democratic society in
Kosova. Nevertheless, it is obvious that many problems are still there. First of
all, freedom of expression is still not functioning as a part of state of law,
which remians one of our main aim. Secondly, media market is still not
established properly, most of all because economy of Kosova is still not able to
produce results which will stabilize our society. Thirdly, newspapers are still
paying extraordinary price for newsprinte, or, more concretely, we are forced to
pay 26.5% custom and taxation for newsprint. Compared with 3% in Macedonia.
Finally, medias will need to meet all obligations (taxes, etc.), in spite of the
fact that they are not creating profit. All these elements are proving that the next year
will be very difficult for most of kosovar medias. On the other hand, it is
known that Kosovar society will face serious changes now, after local elections,
that were held on October 28 . It is known that next year in Kosova will be held
general elections, so role of media will be once again appreciated. Daily „ZERI“, which started on December 28 of
1999, is one of the most important newspaper in Kosova. Average circulation
during this year was over 8000 copies with 70% sold copies. For the time being,
„ZERI“ is distributed all over Kosova and in Macedonia. For the next year,
we are planning to start with our westerne edition (edition for the Western
Europe). „ZERI“ in this period has achived remarkable
results. We will just mention here that origininal contribution for „ZERI“
were prepared by Kofi Anan, Oun Secretary General and Madeleine Albright, US
Secretary of State. Interviews with the most prominent western politicians were
published, such as with Javier Solana, EU Foreign Minister, Tony Blair, British
Prime Minsiter, Joschka Fischer, German Foreign Minister, etc.etc. We are planning to continue with regular edition
of daily “ZERI”. It is important to underline here that in October 2000, 72%
of our needs for this months were covered from our incomes and just 25% from
support. Our plan is to go further and to reach, until end of the next year,
„Positive zero”, or to be self-sustainable one.
Informative Publishing Enterprise “ZERI” is established in december,
1993. In Company “ZERI” are employed alltogether 101
persons. In daily “ZERI”, are employed 81 persons, from which 12 women. In
weekly “ZERI” are employed 20 persons, from which 4 women. |
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