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Medienhilfe Ex-Jugoslawien

Professionelle Solidarität gegen Nationalismus und Chauvinismus
Professional solidarity against nationalism and chauvinism

TV ERA – Skopje

Member of the TV Network

Name of company: TRD TV ERA DOOEL – Skopje
Name of owner: Abdula Memetaj
Established:04.04.1994
Address: ul. Cairska br.38
Telephone number: 091/136-553, 237 087
Fax number:091/136-553
e-mail: rtvera@freemail.org.mk

Television details:
Name: ERA
Name editor-in-chief: Gazmend Ajdini
Editors: 3
Correspondents, stringers: Journalists from other local TV stations
Cameramen: 4
Sound technicians: 2
Cutters: 3

Background, history and aims of the station: TV ERA is the only station in Skopje, the capital of the Republic of Macedonia, that produces programs in Albanian language. The program schedule of TV ERA incorporates news and current affairs program, educational program, cultural program, sports, children's program, entertainment etc.

The purpose for the establishment of TV ERA, since the very beginning, was to fill in the gap for Albanian language programming, produced by an independent television.

Editorial policy: The main focus of the editorial staff of TV ERA is on news and current affairs program. Almost all of the staff of TV ERA is involved in the production of this program, bearing in mind that most of the events happen in Skopje as the capital city.

Rate of the own production programs: from a total of 13-14 hours of programming, approximately 50% is in-house production.

News and current affairs programs: consists of 4 news editions, in four time slots (3 p.m., 5.30 p.m., 9 p.m. and 12 midnight). The first editions run for 15-20 minutes, the "News Bulletin 21" lasts a minimum of 30 minutes, while the midnight news consists of flash news items that last 5-10 minutes. The agencies MIA, MAKFAX, QIK, KosovaPress, and ATA are used as sources of information.

In addition, two current and political programs are broadcasted in the weekly schedule. One of them is a debate program, with a guest in the studio from the political scene of our country, while the other program is dedicated to the immediate political situation and local level problems, meaning the city of Skopje and the nearby local self-government units.

Audience/Public aimed at (description/numbers): Potentially over 200,000.

Range/geographical area covered: Skopje and its vicinity.

Current immediate problems: Owing to the political crisis of early 2001, the advertising market has collapsed. According to the director, the station has suffered a 90%-decrease in advertising, resulting in a loss of 20,000 DM per month. The numbers point to the well-known fact that a general insecurity in the business community hits the ethnic minorities first. As a result, the staff is working without salary at the moment. This increases the danger that employees will quit the job if the situation will not soon improve.

General assessment: Whereas TV ERA works on a professional level, including professional information-gathering and a license to cover parliamentary information, it needs more journalists to be able to live up to the task. Moreover, its director has little experience in the media business and therefore needs professional training.  

 

 

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