Name of company: TRD TV ERA
DOOEL – Skopje
Name of owner: Abdula Memetaj
Address: ul. Cairska br.38
Telephone number: 091/136-553, 237 087
Name editor-in-chief: Gazmend Ajdini
Correspondents, stringers: Journalists from other local TV stations
Sound technicians: 2
Background, history and aims of the station: TV ERA is
the only station in Skopje, the capital of the Republic of Macedonia, that
produces programs in Albanian language. The program schedule of TV ERA
incorporates news and current affairs program, educational program, cultural
program, sports, children's program, entertainment etc.
The purpose for the
establishment of TV ERA, since the very beginning, was to fill in the gap for
Albanian language programming, produced by an independent television.
Editorial policy: The main focus
of the editorial staff of TV ERA is on news and current affairs program. Almost
all of the staff of TV ERA is involved in the production of this program,
bearing in mind that most of the events happen in Skopje as the capital city.
Rate of the own production
programs: from a total of 13-14 hours of programming, approximately 50% is
News and current affairs
programs: consists of 4 news editions, in four time slots (3 p.m., 5.30 p.m., 9
p.m. and 12 midnight). The first editions run for 15-20 minutes, the "News
Bulletin 21" lasts a minimum of 30 minutes, while the midnight news
consists of flash news items that last 5-10 minutes. The agencies MIA, MAKFAX,
QIK, KosovaPress, and ATA are used as sources of information.
In addition, two current and
political programs are broadcasted in the weekly schedule. One of them is a
debate program, with a guest in the studio from the political scene of our
country, while the other program is dedicated to the immediate political
situation and local level problems, meaning the city of Skopje and the nearby
local self-government units.
Audience/Public aimed at (description/numbers):
Potentially over 200,000.
Range/geographical area covered:
Skopje and its vicinity.
Current immediate problems:
Owing to the political crisis of early 2001, the advertising market has
collapsed. According to the director, the station has suffered a 90%-decrease in
advertising, resulting in a loss of 20,000 DM per month. The numbers point to
the well-known fact that a general insecurity in the business community hits the
ethnic minorities first. As a result, the staff is working without salary at the
moment. This increases the danger that employees will quit the job if the
situation will not soon improve.
General assessment: Whereas TV
ERA works on a professional level, including professional information-gathering
and a license to cover parliamentary information, it needs more journalists to
be able to live up to the task. Moreover, its director has little experience in
the media business and therefore needs professional training.